Deeplocal

I’ve been a part of creative technology studio Deeplocal for nearly a decade. Most recently, as VP of Marketing, I developed strategies and creative content to promote the agency and its award-winning work.

Brand

Deeplocal invents interactive experiences for global brands. A few examples: socks that automatically pause Netflix when you fall asleep; a Flaming Lips concert powered by Google AI; and synchronized Lyft cars that play Grammys hits with their horns, alarms, and lights.

Leading the marketing team, it was my job to ensure that our brand always conveyed the playfulness, tangibility, and innovation of our work.

Collaborators: Deeplocal marketing team, esp. Colin Miller (CD, brand design); Voyage Visuals (video).

Projects

I marketed Deeplocal’s client projects across owned channels, creating social content and email campaigns, managing video and photo shoots, writing awards submissions, speaking at conferences, etc.

A couple favorites include: Doodles Genesis Factory, a whimsical, interactive environment that brought Doodles’ digital IP to life in the real world; and Reese’s Puffs RP-FX, cereal boxes turned synthesizers that let Puffs fans create beats at their kitchen table.

Collaborators: Deeplocal team; Stephen Hicken (Doodles video footage); Dylan White (Doodles video edit); Stefan Klapko (Doodles photos, excl. speaking shot); Dessert Before Dinner (RP video); Anomaly (RP photos)

Gizmology

Pittsburgh has been lauded for its transformation from a Rust Belt steel town to a global hub for robotics and tech innovation, but this revitalization has not been equally experienced by all.

I secured $590,000 in funding to develop and launch Gizmology, Deeplocal’s creative technology apprenticeship program for high school graduates and underemployed adults in Pittsburgh’s Black community.

Collaborators: Deeplocal team, esp. Colin Miller and Jacob Cummings (brand design) and Kirk Holbrook (program director); Dylan White (video); Human Habits (select video footage).